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How to Set and Raise Your Rates with Confidence
Presented by: Mikelann Valterra,
Founder of The Women’s Earning Institute
Location: The Women’s Earning Institute, Seattle Washington
SOLD OUT - Friday, June 8th, 2007, 9am to 4pm
SOLD OUT Friday, November 9th, 2007, 9am to 4pm
- Early Enrollment through October 21st $195
- Enrollment after October 21st $225
Are you a woman in a service-based business, who would like to make more money? Than this seminar is for you! From therapists and graphic designers to consultants and lawyers, setting the correct fee and raising your fee regularly, are keys to maintaining a healthy business. But just how do you do this? This seminar will teach you how. Learn how to set the right fee in the first place, when and how to raise your fee, and how to communicate this increase easily to clients. This seminar will help you make more money and have more peace of mind doing it.
During this seminar you will discover:
- How to learn what other people are charging
- How to find your “break even point” and simple profitability formulas
- How many hours you need to bill each month to live the life you want
- How to keep from discounting your prices
- How to talk about price with clients in a comfortable way
- How to communicate a rate increase in an easy way
Also covered:
- The emotional reasons women set their fees too low
- Seven reasons to charge at the top of the range for your service
- Looking at full time vs. part time work
- The psychology behind pricing, and what message your fee conveys to prospects
- Value vs. price, and what happens when we compete on price
- Special situations: giving your time away, working with friends
This seminar is based on Mikelann Valterra’s workbook: How to Set and Raise Your Rates—a Woman’s Guide (included). The day will include deep discussions about how to charge what we are really worth, why this is often difficult and how we feel about what we charge. Be prepared to do some journaling and guided visualization work, as well as learn powerful information.
I wish I had met Mikelann 15 years ago when I started out in business for myself. She has changed my life by making me take my business and myself much more seriously. I have used several of her strategies and the results are already in my bank account.
Anya Jepsen, Communications Coach
Details:
| Date and time: Location: Cost: Included: |
Friday, November 9th, 9am to 4pm 1718 NW 56th, Seattle, WA 98107 $225 - SOLD OUT Box lunch and a copy of Mikelann’s workbook: How to Set and Raise Your Rates—a Woman’s Guide Questions: mikelann@womenearning.com |
What women are saying:
Because I am an attorney with a very specialized area, I had doubts that the information would help me very much. Boy, was I wrong!! Mikelann took me by the hand and showed me exactly what steps I needed to take, what information I needed to collect, and most importantly, HOW to massage that information to make good decisions about my rates. Thank you!
Jill Pugh, Employment Law Attorney
I found Mikelann’s take on rate-setting very helpful! I particularly appreciated her examples on what to say when raising rates and setting a cancellation policy. It is funny—as a trained therapist, I feel like I should know exactly how to handle those situations, but that is not something on which we ever receive training. Thank you— this information makes rate setting and communication of rates so much less daunting.
Dr. Jane Tornatore, Psychotherapist
