How to Set and Raise Your Rates: A Woman’s Guide

By Mikelann Valterra, Founder of the Women’s Earning Institute

Are you a woman in a service-based business, who would like to make more money? Than this workbook is for you! From therapists and graphic designers to consultants and lawyers, setting the correct fee and raising your fee regularly, are keys to maintaining a healthy business. But just how do you do this? This workbook has the answers. Learn how to set the right fee in the first place, when and how to raise your fee, and how to communicate this increase easily to clients. This workbook will help you make more money and have more peace of mind doing it.

Buy the guide for just
$47.00 (downloadable PDF)
$57.00 (hardcopy by mail)

Buy (downloadable PDF) | Buy (hardcopy by mail)

In these pages you will learn

• How to learn what other people are charging
• How to find your “break even point” and simple profitability formulas
• How many hours you need to bill each month to live the life you want
• How to keep from discounting your prices
• How to talk about price with clients in a comfortable way

Also covered

• Seven reasons to charge at the top of the range for your service
• Transitioning from salaried to self-employed
• Looking at full time vs. part time work
• The psychology behind pricing, and what message your fee conveys to prospects
• Value vs. price, and what happens when we compete on price
• Special situations: giving your time away, working with friends

Buy (downloadable PDF) | Buy (hardcopy by mail)

Here is what some women are saying

I found this workbook very helpful! I particularly appreciated the examples on what to say when raising rates and setting a cancellation policy. It is funny, as a trained therapist, I feel like I should know exactly how to handle those situations, but that is not something on which we ever receive training. Thank you— this workbook makes rate setting and communication of rates so much less daunting.

Dr. Jane Tornatore, Psychotherapist

Since reading Mikelann Valterra’s workbook, I’ve made up my mind to quit waiting until I have more education and/or experience in my business. I’m going to believe that I’m worth it now and act accordingly. This workbook is a great resource and one I’ll refer back to often. It’s easy to read and gives specific action steps I can take. All women in fee-for-service businesses will find it extremely useful!

Cathy Fullerton, Investment Real Estate Specialist

Mikelann knows how to make learning about financial information fun! This easy-to-read book gets at the heart of money issues impacting women in business. The information is presented in bite-sized pieces, integrated with helpful exercises that really work and apply to every type of service business. I’m recommending this workbook on rate-setting to all of my clients and colleagues.

Whitney Keyes, PR and Marketing Consultant, Whitney Keyes Productions

I wish I had met Mikelann 15 years ago when I started out in business for myself. She has changed my life by making me take my business and myself much more seriously. I have used several of the strategies in this workbook and the results are already in my bank account.

Anya Jepsen, Communications Coach