Earning Tip: Declaring a “niche” is scary

One of the most common issues I see when working with women is they have too wide a niche. Whether they are coaches, running a therapy business or law practice, they like doing a lot of different things for a lot of different people. Besides enjoying many kinds of people, women are also afraid they will lose clients if they cast too narrow a net. But as paradoxical as it sounds, you will make better money by refining your niche.

I used to work with everyone on their money issues—individuals, couples, salaried people, self-employed, you name it. It has been both exciting and uncomfortable to narrow my focus. Now, I work with women in client-based businesses. Some call me a “private-practice business coach”. Hire me to start/ tune-up your practice and get you more profitable. I have found that it is easier to “sell” myself with this refined niche, and the money is better. It’s better to be known for one thing strongly than many things weakly. Of course in the normal process of working with people, many issues come up. So in reality, I still work with many different people on many issues. But publicly focusing my niche has helped set me apart. Is it scary? Yes. But I’ve made myself do it and I’ve seen wonderful results.

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