Feb
27
Last week I wrote about declaring your niche. “Better to be known for one thing strongly than many things weakly”. I’ve declared my “niche” of working with self-employed women in various client-based businesses. But this past week has been challenging. It feels like when you declare your niche, the universe steps in and tests you, …
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Feb
20
One of the most common issues I see when working with women is they have too wide a niche. Whether they are coaches, running a therapy business or law practice, they like doing a lot of different things for a lot of different people. Besides enjoying many kinds of people, women are also afraid …
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Feb
13
One of the most frustrating things I’ve learned about marketing a service-based business (though this applies to many businesses) is how often people have to be exposed to you before it occurs to them to hire you. I’ve heard the number “seven” many times in connection to this- people have to be exposed to you …
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Feb
6
Truth be told, I’m in mourning over the Seahawks loss yesterday in the Super bowl to the Steelers. But you are probably reading this to get some insights into running a more profitable business, so I will try to not digress into my opinions on how the refs called the game…. So the question has …
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